Loren Ridinger and Thalia Sodi debut their first beauty collaboration with a limited edition Thalia X Motives® Viva Eye & Cheek Palette

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MIAMI, Feb. 6, 2020 /PRNewswire-PRWeb/ -- Loren Ridinger, founder of Motives® cosmetics and Senior Executive Vice President of Market America, is thrilled to announce a fabulous new partnership with international sensation and Latina powerhouse Thalía. The Thalia X Motives Viva Palette* is inspired by the modern, feminine and young-at-heart personality of Thalía, the Queen of Latin Pop herself, and invites beauty lovers to "Viva La Vida," or "Live Your Life." This exclusive, limited-edition palette features eight of Thalía's can't-live-without shades ranging from everyday mattes to incredibly creamy high-shimmers with bold color. For a total, glam look, the palette also features a universal contour, blush, and highlighter. Worn wet or dry, the palette's eyeshadow shades offer a high color payoff, impeccable color retention, and are resistant to flaking and creasing.

Additional Info: Everything You Need to Know About Thalia X Motives® Viva

"Thalía and I have become very close friends. I've always been struck by how she is so full of life, so we decided to collaborate on an exclusive, limited-edition palette with statement-making colors to spark celebration," said Ridinger. "We hope that the palette will inspire women of all ages to have fun and live life to the fullest."

Singer, songwriter, actress, entrepreneur, and fashion designer Thalia Sodi was born a performer. Known both as the "The Queen of Telenovelas" and "The Queen of Latin Pop," she is one of the best-selling Latina artists of all time and is recognized and adored around the world. Thalía connects with fans through her music, acting, writing, and product lines, including her latest hair and fragrance lines, which are designed for the modern woman and embody the confident, feminine and full of life spirit that inspire women everywhere.

"I couldn't be more excited to share the Thalia X Motives Viva Palette with the world," said Thalía. "This palette has some of my favorite shades, perfect for creating understated beauty or super star glam, so everyone can find a look that lets them shine!"

Tommy Mottola, entrepreneur and legendary entertainment and media mogul, said "we are thrilled to tap into the well-oiled marketing machine that is Market America | SHOP.COM and know that it will help us to penetrate the Latin/Hispanic market globally with this amazing collaboration."

The limited-edition, must-have Thalia X Motives Viva Palette made it's world debut at the 2020 Market America | SHOP.COM World Conference (MAWC 2020) on Thursday, February 6th at the American Airlines Arena in Miami. Every year, MAWC unites thousands of global entrepreneurs (UnFranchise® Owners) to discuss updates to the company's signature spending-into-earnings conversion program, the Shopping Annuity®, and share the hottest new products from Market America.

*Motives does not conduct or commission animal testing of any finished product. This product is paraben free.

ABOUT MOTIVES®
Founded in 2008 under parent company, Market America, Inc., Motives by Loren Ridinger is a luxury cosmetics brand created so every person, on any budget, can enjoy high quality, custom-formulated cosmetics that enhance true beauty and help nourish the skin. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Motives offers a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Moisture Rich Lipsticks, allowing anyone to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. For more information about Motives, visit: https://www.motivescosmetics.com.

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